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Book
USUNIER, Jean-Claude
Published by PUF - 1990
Book | USUNIER, Jean-Claude
Published by Prentice Hall 2005, 4th ed.
L'ouvrage adopte une approche culturelle du marketing international, avec deux axes principaux : une approche transculturelle qui ...
Edition : 3rd ed. Published by Prentice Hall. Harlow 2000
This book explores the theorical and practical implications of thinking local but acting global. Unlike many texts, it emphasizes ...
Edition : 6th. Published by Pearson. Harlow 2013
“In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding ...
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