Living it up : America's love affair with luxury / James B. Twitchell

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Living it up : America's love affair with luxury / James B. Twitchell

Book

TWITCHELL, James B.. Author

Published by Simon and Schuster - 2003

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2003

ISBN: 978-0-7432-4506-7

Regions: ETATS-UNIS

This book deals with luxury: what it is, who defines it, and why we can't seem to get enough of it. In recent years, luxury spending has grown much faster than overall spending, and it continues to grow despite the economic recession. Luxury has become such a powerful marketing force that it cuts across every layer of society, spawning a magazine devoted to spas, cashmere bedspreads on sale at Kmart, and a dazzling array of bottled waters.

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