ESCP Europe

Item type

Book

Language

English

Publication year

2022

ISBN

9781398607316

Subjects

• marketing
• Inclusive marketing
• Branding (Marketing)

"The job of marketing is to understand, respond to and connect with consumers. Perhaps more so than any other sector it's essential that it fully embraces the diversity and nuances of society. Inclusive Marketing provides a practical blueprint to embedding true representation across the entire marketing process, from initial insights and briefs to the production process and channels used to launch campaigns. Doing so will not only help drive wider inclusion and positively challenge stereotypes in society but also create competitive advantage and connect you with new customers."