ESCP Europe

Item type

Book

Language

anglais

Pages

434 p.

Edition

2e éd.

Publication year

2005

ISBN

0-07-143959-5

Region

• GENERAL

Note

• Endnotes, figures, glossary, tables

Note

Bibliographical references (17 p.), index

This book is based on cross-cultural research conducted in seventy countries for more than 30 ans. At the same time, it describes a revolutionary theory of cultural relativism and its applications in a range of professions. It reveals the rules by which people in different cultures think, feel, and act in business, family, schools, and political organizations. It explores how national cultures differ in the key areas of inequality, collectivism versus individualism, assertiveness versus modesty, tolerance for ambiguity, and deferment of gratification. It also explains how organizational cultures differ from national cultures, and how they can - sometimes - be managed. It explains culture shock, ethnocentrism, stereotyping, differences in language and humor, and other aspects of intercultural dynamics. Then, it provides powerful insights for businesspeople, civil servants, physicians, mental health professionals, law enforcement professionals, and others.