How brands become icons : The principles of cultural branding / HOLT, Douglas B. | HOLT, Douglas B.
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How brands become icons : The principles of cultural branding / HOLT, Douglas B.

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HOLT, Douglas B.

Published by Harvard Business School Press. Boston [Massachusetts] - 2004

Source : Ebsco collections

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How brands become icons : the principles of cultural branding / Douglas B. Holt | HOLT, Douglas B.. Auteur

How brands become icons : the principles of c...

Book | HOLT, Douglas B.

Published by Harvard Business School Press. Boston, MA 2004

"Stories of iconic brands like Coca-Cola, Harley-Davidson, and Volkswagen have become part of marketing lore. But Douglas B. Holt ...

Source: Ebsco collections
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