Competitive positioning : the key to marketing strategy / HOOLEY, Graham J.

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Competitive positioning : the key to marketing strategy / HOOLEY, Graham J.

Book

HOOLEY, Graham J. | SAUNDERS, John

Published by Prentice Hall - 1993

Source : Ebsco collections

Item type: Book
Language: anglais
Pages: 260 p

Publication year: 1993

ISBN: 0-13-155599-5

Note: Bibliographie (7 p.), index

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