Plateformes : le business model qui domine le monde / Michael A. Cusumano, Annabelle Gawer, David B. Yoffie

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Plateformes : le business model qui domine le monde / Michael A. Cusumano, Annabelle Gawer, David B. Yoffie

Book

CUSUMANO, Michael A.. Author | GAWER, Annabelle. Author | YOFFIE, David B.. Author

Published by Dunod - 2022

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: French

Publication year: 2022

Contributors

Péroche, Louise

ISBN: 978-2-10-083175-3

Companies: FACEBOOK - MICROSOFT - UBER - APPLE - GOOGLE

Illustré de nombreux exemples, l'ouvrage examine le business model qui se cache derrière les entreprises les plus performantes telles que Google, Amazon, Facebook ou Microsoft. Il recense les erreurs les plus courantes commises par les plateformes, les défis pour les entreprises traditionnelles ainsi que les problématiques de gouvernance et de régulation. ©Electre 2022

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