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CUSUMANO, Michael A.. Author | GAWER, Annabelle. Author | YOFFIE, David B.. Author
Published by Dunod - 2022
Library: Paris Montparnasse
Illustré de nombreux exemples, l'ouvrage examine le business model qui se cache derrière les entreprises les plus performantes telles que Google, Amazon, Facebook ou Microsoft. Il recense les erreurs les plus courantes commises par les plateformes, les défis pour les entreprises traditionnelles ainsi que les problématiques de gouvernance et de régulation. ©Electre 2022
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