ESCP Europe

Economics for Business, now in its 7th edition, remains an essential introduction to economics for business students. Written in a clear and accessible style, it shows how economics applies to real-world business practice and policy by exploring a wide range of contemporary issues, such as behavioural economics, GDP growth as a policy, the rise of populism and sustainable development. Key features: Contemporary international examples bring economic topics to life and cover issues such as concert ticking pricing, Amazon’s data centres, banking in the UAE, the Vodafone-Three UK merger, and the economic impact of social media. Economic theories explained within the context of modern business with updated applications on mergers and acquisitions, hedging, and Eurozone membership, linking theory directly to modern business practice. Practical toolkit for business students with targeted chapter exercises including concept questions, calculations, and graphing practice. Economics for Business is available through McGraw Hill’s Connect® learning platform as an interactive, adaptive eBook alongside a wealth of ready-made course content for teaching, learning, practice and assessment. With a variety of tools to help with course management, insight and tracking, Connect helps faculty and institutions improve student outcomes and deliver courses more efficiently. To learn more, visit mheducation.co.uk/connect. Key Connect® features for this edition include: Interactive Graphs that help students see the relevance of the subject matter by providing visual displays of real data for students to manipulate. Economic Application Based Activities that provide students with valuable practice, using problem solving skills to apply their knowledge to realistic scenarios. Students’ progress from understanding basic concepts to analysing complex scenarios.