ESCP Europe

Develop your understanding of the essential issues in sustainable management and responsible business development. Global issues including climate change, migration, and population development mean that sustainability management has never been a more vital area of concern for organisations and businesses worldwide. This engaging textbook will help to support your understanding of key issues and debates and enable you to apply sustainability concepts and theories to real-world management scenarios. Divided into three parts, the concise chapters provide a foundation in the history, concepts and definitions of sustainable development, before exploring perspectives of different stakeholders including employees, consumers, and investors. The final part addresses how sustainability tools and strategies can be applied across management functions including marketing, HRM, supply chain management, and accounting. Chapters are rich with learning features including fifty case examples of 'sustainability in business' designed to illustrate both good and bad business practices from across the globe. 'Sustainability in society' and 'sustainability in research' boxes further connect the topics explored to wider societal concerns and the latest academic research to support your studies. Whether you are looking ahead to your future career, or developing your professional skills, this textbook is essential reading for all those aiming to learn more around reducing costs and risks, increasing reputation and legitimacy, generating competitive advantages, and advancing the sustainable development of both business and society.