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Marketing management / Philip Kotler... [et a...

Ebook | Kotler, Philip

Published by Pearson, 2019, 4th ed.

"The classic Marketing Management is an undisputed global best-seller an encyclopedia of marketing considered by many as the auth...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN BERLIN

Source : Syracuse

Research Methods for business students / Mark...

Book | Saunders, Mark N.K.

Published by Pearson Education Limited, 2023, 9th.

The textbook offers clear, robust and pragmatic guidance on dissertation or research project, for Business, Marketing, and Managem...

PARIS CHAMPERRET TURIN

Source : Syracuse

Application of the US venture capital model i...

Study and report | MOORMANN, Rainer

Published by ESCP Business School, 2011

This study analyzes the Venture Capital (VC) industries in the US and in Germany. First, The author looks at the history of VC in ...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN

Source : Syracuse

Les nouvelles aides à la vente et à l'achat :...

Article | Beck, Marie | 2015

Source : Ebsco collections

Human resource management (HRM skills) / 9th ...

Book | Mondy, Robert Wayne

Published by Pearson Education, 2005, 9th ed. International ed.

LONDON

Source : Syracuse

Marketing management / KOTLER, Philip ; DUBOI...

Book | Kotler, Philip

Published by Pearson Education, 2003, 11e éd.

Cet ouvrage de référence présente les concepts et les outils du marketing tout en intégrant les avancées théoriques et pratiques l...

PARIS MONTPARNASSE

Source : Syracuse

And then what ? : inside stories of 21st-cent...

Book | ASHTON, Catherine

Published by Elliott and Thompson Limited, 2023

"From 2009 to 2014, Cathy Ashton was the EU’s first High Representative for Foreign Affairs and Security, effectively Europe’s for...

PARIS MONTPARNASSE

Source : Syracuse

Tourism and the Experience Economy in the Dig...

Book | MEI, Xiang Ying

Published by Routledge, 2024

This book provides insights on the development and trends in the tourism industry in the new technology-driven experience economy....

PARIS CHAMPERRET

Source : Syracuse