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Les plans marketing : comment les établir ? C...

Book | McDonald, Malcolm

Published by De Boeck, 2010, 2e éd.

L'ouvrage explique le fonctionnement du processus de planification, la conduite d'un audit marketing, comment définir objectifs et...

PARIS MONTPARNASSE

Source: Syracuse

Project finance in theory and practice : Desi...

Book | GATTI, Stefano

Published by Elsevier, 2008

In this book, the author describes the theory that underpins the cutting-edge industry of project finance, and then provides illus...

PARIS CHAMPERRET

Source: Syracuse

A Roadmap for an Insuretech Revolution in Ind...

Academic Journal | Kumar, Jagendra | 2019

Journal: Journal of the Insurance Institute of India. Oct-Dec2019, Vol. 7 Issue 2, p3-17. 15p.

Source: BUSINESS SOURCE COMPLETE

Strategy and business models in the digital a...

Book | Gandia, Romain

Published by Edward Elgar Publishing, 2025

This innovative book dissects the transitions and technologies that are appearing in our new digital age. Authors Guy Parmentier a...

BERLIN

Source: Syracuse

Marketing research : An applied orientation /...

Ebook | MALHOTRA, Naresh K.

Published by Pearson Education Limited, 2019, 7th ed.

With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse

Branding management : branding et e-branding ...

Book | LEWI, Georges

Published by Pearson, 2012, 3e éd.

Structuré en deux grandes parties orientées sur la marque en idée puis la marque en action, cet ouvrage présente et commente les r...

PARIS CHAMPERRET

Source: Syracuse

Macroeconomics / MANKIW, N. Gregory

Ebook | Mankiw, N. Gregory

Published by Macmillan Learning, 2025, 12th ed.

There is no one better than Mankiw when it comes to explaining macroeconomics theory, research, and policy. The number one produc...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse

Financial Markets, Banking, and Monetary Poli...

Ebook | David, Patrick

Published by Wiley, 2014

Financial Markets, Banking, and Monetary Policy by Tom Simpson provides a comprehensive introduction to the financial system, incl...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse