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Marketing management / KOTLER, Philip ; DUBOI...

Book | KOTLER, Philip

Published by Pearson Education 2003, 11e éd.

Cet ouvrage de référence présente les concepts et les outils du marketing tout en intégrant les avancées théoriques et pratiques l...

PARIS MONTPARNASSE

Source : Syracuse

Accounting principles / Jerry J. Weygandt ; P...

Book | WEYGANDT, Jerry J.

Published by Wiley 2011, 10th ed.

This book gives the general principles of accounting : Corporations, Organization and Capital Stock Transactions ; Corporations, d...

PARIS CHAMPERRET

Source : Syracuse

Doughnut Economics : Seven Ways to Think Like...

Book | RAWORTH, Kate

Published by Chelsea Green 2017

Enter the doughnut a sort of miracle diagram that is apparently going to change the world. The inner ring represents the social f...

PARIS CHAMPERRET

Source : Syracuse

Histories of nations : How their identities w...

Book | FURTADO, Peter

Published by Thames and Hudson 2017

National history is a vital part of national self-definition. Most books on the history of the world try to impose a uniform narra...

MADRID

Source : Syracuse

Marketing communications : a European perspec...

Book | De Pelsmacker, Patrick

Published by Financial Times Prentice Hall 2007, 3rd ed.

Now in its third edition, Marketing Communications: A European Perspective offers a comprehensive outline of the theories, methodo...

LONDON

Source : Syracuse

Comprendre l'expérience de participation des ...

Article | Innocent, Morgane | 2017

Source : Ebsco collections

Communicator : Toutes les clés de la communic...

Book | Adary, Assaël

Published by Dunod 2015, 7e édition

Guide abordant la communication globale, la communication interne comme outil de motivation, les relations avec la presse et la co...

PARIS MONTPARNASSE PARIS CHAMPERRET

Source : Syracuse

Comprendre les comportements de rejet de cert...

Article | PEZ, Virginie | 2012

Source : Ebsco collections