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Marketing management / KOTLER, Philip

Book | KOTLER, Philip

Published by Pearson Education, Inc 2016, 15th Global ed.

The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest i...

MADRID PARIS MONTPARNASSE TURIN

Source : Syracuse

The McKinsey way : Using the techniques of th...

Book | Rasiel, Ethan M.

Published by McGraw-Hill 1999

t's been called "a breeding ground for gurus." McKinsey & Company is the gold-standard consulting firm whose alumni include titans...

MADRID LONDON

Source : Syracuse

Les 100 mots de la crise de l'euro / Bertrand...

Book | Jacquillat, Bertrand

Published by PUF 2014

Une approche de la crise de l'euro à travers les mots, ceux de la finance, ceux de la construction européenne, ceux des politiques...

PARIS CHAMPERRET

Source : Syracuse

Principes de marketing / Gary Armstrong

Book | ARMSTRONG, Gary

Published by Pearson 2013, 11e éd.

Ce manuel généraliste d'introduction au marketing propose une approche concrète illustrant les concepts et montre comment les entr...

PARIS MONTPARNASSE

Source : Syracuse

The future of management in the workplace : t...

Study and report | RIBAL, Moujaes

Published by ESCP Business School 2023

"The objective of this paper is to understand the applications of AI in the management of teams in consulting firms, and, if appli...

PARIS CHAMPERRET PARIS MONTPARNASSE LONDON MADRID TURIN

Source : Syracuse

Marketing management / Philip Kotler, Kevin K...

Book | KOTLER, Philip

Published by Pearson 2015, 15e éd.

Cet ouvrage de référence présente les concepts et les outils du marketing tout en intégrant les avancées théoriques et pratiques l...

PARIS MONTPARNASSE PARIS CHAMPERRET TURIN

Source : Syracuse

Statistical Methods for the Social Sciences :...

Ebook | AGRESTI, Alan

Published by Pearson 2024, 6th ed.

This book introduces statistical methods to students majoring in social science disciplines. With an emphasis on concepts and appl...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN

Source : Syracuse

Principles of Marketing : European Edition / ...

Book | KOTLER, Philip

Published by Pearson Education 2013, 6th ed.

The goal of every marketer is to create more value to customers. The authors of this new European Edition have aimed to create mo...

PARIS MONTPARNASSE

Source : Syracuse