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Business in Action / Courtland L. Bovee, John...

Ebook | Bovée, Courtland L.

Published by Pearson - 2023, 10th ed, Global Edition

"Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organ...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse

Conceptualizing, Measuring, Managing Customer...

Academic Journal | Keller, Kevin Lane | 1993

Journal: Journal of Marketing. Jan93, Vol. 57 Issue 1, p1-22. 22p. 1 Diagram, 1 Chart.

Source: BUSINESS SOURCE COMPLETE

Financial statement analysis and security val...

Book | PENMAN

Published by McGraw-Hill - 2013, 5th ed.

"Describes valuation as an exercise in financial statement analysis. This title helps students to learn to view a firm through its...

LONDON

Source: Syracuse

Marketing Management / Philip Kotler, Kevin L...

Book | Kotler, Philip

Published by Pearson - 2025, 17th ed. / Global ed.

Presentation of major trends in marketing and new issues raised by ICT. The authors provide French and international examples of r...

PARIS CHAMPERRET

Source: Syracuse

Fundamentals of Multinational Finance / Micha...

Book | Moffett, Michael H.

Published by Pearson - 2016, 5th global ed.

Tomorrows business leaders will be expected to comprehend global markets and lead their organizations through a constantly changin...

PARIS CHAMPERRET

Source: Syracuse

New York Times, The

Database

International breaking news related to politics, economics, business, science, real estate, health, sports, arts, etc. Access to U...

Source: Syracuse

FINANCIAL TIMES

Database

Worldʼs leading global business publication / FT app or website CONTENT ITEMS News articles , Financial markets data, customized d...

Source: Syracuse

Patagonia: A case study in managing a mission...

Periodical | Kenney, Andrew

01/07/2018

The article reports on outdoor equipment giant Patagonia Inc.'s sustainability mission to reduce the impact on the rock faces of Y...

Journal: Journal of Accountancy. Jul2018, Vol. 226 Issue 1, p69-71. 3p.
Source: BUSINESS SOURCE COMPLETE