ESCP Europe

This book takes issue with prevailing theories of the corporation and proposes a radically new view that has important implications for American competitiveness. It traces the evolution, over the past century, of corporate strategy from an initial emphasis on direct control to one on manufacturing, then sales and marketing, and finally to today's focus on finance. In his study, the author concentrate on the 1000 largest industrial enterprises in the United-States since 1880.