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Marketing digital : développer sa stratégie à...

Ebook | SCHEID, François

Published by Eyrolles 2012

Depuis quelques années, le champ d'action du marketing digital s'est profondément élargi, les formats et supports se sont multipli...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN BERLIN

Source : Syracuse

Case study research : Theory. Methods. Practi...

Book | WOODSIDE, Arch G.

Published by Emerald Group Publishing Ltd. 2010

Case Study Research: Theory, Methods and Practice looks at the research processes involved in conducting methods including partici...

MADRID

Source : Syracuse

Marketing in Web 3.0 : Artificial Intelligenc...

Book | Kingsnorth, Simon

Published by Kogan Page 2024

This guide by Simon Kingsnorth helps marketers understand Web 3.0, the metaverse, and AI, highlighting both their opportunities an...

PARIS CHAMPERRET

Source : Syracuse

Life in Media : a global introduction to Medi...

Book | DEUZE, Mark

Published by MIT Press 2023, ed.

"From the intimate to the mundane, most aspects of our lives—how we learn, love, work, and play—take place in media. Taking an exp...

PARIS MONTPARNASSE

Source : Syracuse

Culture client ! : réussir sa transformation ...

Book | ANTONIETTI, Guillaume

Published by Pearson 2022

Guide à l'intention des managers souhaitant développer une culture d'entreprise orientée vers le client et ainsi acquérir un avant...

PARIS MONTPARNASSE

Source : Syracuse

WRDS : Wharton Research Data Services

Database

WRDS is a financial research platform. CONTENT ITEMS: Compustat - CRSP (Center for Research in Security Prices) - BoardEx - S&P Sh...

Source : Syracuse

L'Exploration interculturelle Pour une pédago...

Book | DEMORGON, Jacques

Published by Armand Colin 1989

PARIS CHAMPERRET

Source : Syracuse