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Le marketing de l'innovation : De la création...

Book | LE NAGARD-ASSAYAG, Emmanuelle

Published by Dunod - 2011, 2e éd.

Cet ouvrage propose une synthèse sur la création et le lancement de nouveaux produits qui décrit les concepts clés issus de la rec...

PARIS CHAMPERRET

Source: Syracuse

Toward a general theory of expertise : prospe...

Book | ERICSSON, Anders K

Published by Cambridge University Press - 1991

PARIS CHAMPERRET

Source: Syracuse

Organizational behavior / Stephen P. Robbins

Book | Robbins, Stephen P.

Published by Pearson Education - 2009, 13th ed.

"For undergraduate and graduate courses in organizational behavior. Robbins/Judge provides the research you want in the language y...

LONDON

Source: Syracuse

Marketing management / Philippe Kotler, Kévin...

Book | Kotler, Philip

Published by Pearson - 2019, 16e éd.

Manuel présentant les grandes tendances du marketing et les nouvelles problématiques suscitées par les NTIC, et proposant des exem...

PARIS CHAMPERRET - PARIS MONTPARNASSE

Source: Syracuse

Ca démAnage / STERN, Patrice ; LE COZ, Jean-J...

Book | Stern, Patrice

Published by Interconsultants - 2003

De l'irritation à l'indignation, de l'émotion au rire, Patrice Stern se veut attentif à tout ce qui se passe dans le monde des org...

PARIS CHAMPERRET

Source: Syracuse

XERFI

Database

Xerfi Essential collection provides: - Market research reports on all French industries and main groups (Essential France, Essenti...

Source: Syracuse

New Products Management : 2025 Release / Merl...

Book | Crawford, C. Merle

Published by McGraw Hill - 2025

This book takes a managerial approach to teaching new product development, with a strong focus on marketing. Structured into 18 cl...

PARIS CHAMPERRET

Source: Syracuse

Statistics for business and economics / James...

Ebook | McClave, James T.

Published by Pearson International Content - 2019, 13th ed., Global ed.

Real Data. Real Decisions. Real Business. Now in its 13th Edition, Statistics for Business and Economics introduces statistics in...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse