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Les études qualitatives : théorie, applicatio...

Book | COURATIER, Claire

Published by L'Harmattan - 2007

L'ouvrage présente les études qualitatives appliquées au marketing. Après un rappel historique et théorique, les auteurs montrent ...

PARIS CHAMPERRET - PARIS MONTPARNASSE

Source: Syracuse

Marques et récits : la marque face à l'imagin...

Book | REMAURY, Bruno

Published by Institut français de la mode ; Regard - 2004

Réflexion sur la façon dont la culture et l'imaginaire collectifs actuels participent à l'institutionalisation de la marque. Avec ...

PARIS MONTPARNASSE

Source: Syracuse

Rééquilibrer la société : entre le secteur pr...

Book | Mintzberg, Henry

Published by Maxima Laurent du Mesnil - 2017

Dans cet essai, l'auteur de référence, H. Mintzberg propose un modèle de rééquilibrage de la société. Il démontre comment les soci...

PARIS CHAMPERRET

Source: Syracuse

Investments / Zvi Bodie, Alex Kane, Alan J. M...

Book | Bodie, Zvi

Published by McGraw-Hill - 2024, 13th ed.

Investments serves as a graduate (MBA) textbook designed primarily for courses in investment analysis. The material is organized a...

PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse

Knowledge Management and Innovation : Interac...

Ebook | Barbaroux, Pierre

Published by John Wiley & Sons - 2016

The geographical extension of markets and intensification of competition have led firms to experiment with novel approaches to inn...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse

Fundamentals of Corporate Finance / Richard A...

Book | Brealey, Richard A.

Published by McGraw-Hill - 2023, 11th ed.

This textbook provides a clear and systematic introduction to corporate finance. It primarily addresses investment decisions in re...

PARIS CHAMPERRET

Source: Syracuse

Mastering business negotiation : a working gu...

Book | HIAM, Alexander

Published by Jossey-Bass - 2006

This book offers down-to-earth advice for learning to play the negotiation game and shows how to: understand the game so you can b...

PARIS MONTPARNASSE

Source: Syracuse

Introduction to Mediation, Moderation and Con...

Book | Hayes, Andrew F.

Published by Guilford Press - 2013

BERLIN

Source: Syracuse