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Marketing Management / Philip Kotler, Kevin L...

Book | KOTLER, Philip

Published by Pearson 2025, 17th ed. / Global ed.

Presentation of major trends in marketing and new issues raised by ICT. The authors provide French and international examples of r...

PARIS CHAMPERRET

Source : Syracuse

Principles of urban retail : Planning and dev...

Book | GIBBS, Robert J.

Published by John Wiiley & sons 2020, ed.

The retail environment has evolved rapidly in the past few decades, with the retailing industry and its placement and design of "b...

MADRID

Source : Syracuse

Jacques Ardoino : pédagogue au fil du temps /...

Book | Verrier, Christian

Published by Téraèdre 2010

Cet ouvrage aborde le sujet des vrais acteurs de l'Éducation nationale, les enseignants, sur le terrain, ainsi que des élèves, et...

PARIS CHAMPERRET

Source : Syracuse

Marketing Expérientiel : Expérience client, c...

Book | BATAT, Wided

Published by deBoeck 2021

The several chapters in this book offers a strategic framework of customer experiential marketing and a practical tool provided by...

PARIS MONTPARNASSE PARIS CHAMPERRET

Source : Syracuse

Le Social business : Définition, état des lie...

Study and report | LIEFFRING, Charlotte

Published by ESCP Business School 2011

Après avoir défini ce quest un Social Business, de façon théorique et pratique, ce mémoire examine les conditions de réussite à lo...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN

Source : Syracuse

Méthodologie de la thèse et du mémoire / Soph...

Book | Boutillier, Sophie

Published by Studyrama 2017, Nouvelle édition

Les auteurs abordent les différentes étapes du travail universitaire, les exigences d'un mémoire ou d'une thèse, le choix du sujet...

PARIS CHAMPERRET

Source : Syracuse

The secrets of influencer marketing : 87 idea...

Book | Bouillet, Stéphane

Published by Books on Demand 2020

Sometimes it's difficult to find THE good idea to create your influence campaign and you don't always have the time to engage with...

PARIS MONTPARNASSE

Source : Syracuse

L'italiano in Azienda : chiavi degli esercizi...

Book | PELIZZA, Giovanna

Published by Guerra Edizioni 2003

Corrigé des exercices du manuel d'italien, à la même cote.

PARIS MONTPARNASSE

Source : Syracuse