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How customers think : Essentials insights int...

Book | ZALTMAN, Gérald

Published by Harvard Business School Press 2003

Building on research from disciplines as diverse as neurology, sociology, literary analysis, and cognitive science, the author off...

PARIS CHAMPERRET

Source : Syracuse

Corporate finance : theory and practice / Pie...

Ebook | Vernimmen, Pierre

Published by John Wiley 2017, 5th ed.

Corporate Finance has long been a favorite among both students and professionals in the field for its unique blend of theory and p...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN BERLIN

Source : Syracuse

Global Marketing / Sven Hollensen

Book | Hollensen, Svend

Published by Pearson 2016, 7th ed.

This book edition proposes some key features : A clear part structure, organised around the five main decisions that marketing peo...

PARIS CHAMPERRET

Source : Syracuse

Pratique de l'asset management / Abderman Sol...

Book | Soltani, Abderman

Published by Eyrolles 2012

Cet ouvrage propose d'appréhender les fondamentaux en matière de gestion d'actifs immobiliers et de flux financiers qui y sont ass...

PARIS CHAMPERRET

Source : Syracuse

Corporate communication : A guide to theory &...

Book | CORNELISSEN, Joep

Published by Sage Publications Ltd. 2014, 4th ed.

Written specifically for students interested in knowing more about the organizational and management context of communications, an...

MADRID

Source : Syracuse

Marque employeur interne et externe. Un état ...

Article | Charbonnier-voirin, Audrey | 2015

Source : Ebsco collections

Good Strategy - Bad Strategy : the difference...

Book | Rumelt, Richard P.

Published by Profile Books 2017, [Reprint]

BERLIN

Source : Syracuse

Elements of a philosophy of management and or...

Book | Koslowski, Peter

Published by Springer 2010

Managing as a form of human action has an inherent link with philosophy, which is also concerned with choosing the right action an...

PARIS CHAMPERRET

Source : Syracuse