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Principles of Marketing / Philip Kotler ; Gar...

Book | KOTLER, Philip

Published by Pearson, 2018, 17th ed., global ed.

For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through custome...

BERLIN

Source: Syracuse

Factiva

Database

Factiva is an international news database. Specialising in press and economic information, ...

Source: Syracuse

The 30 Day MBA in International Business : Yo...

Ebook | BARROW, Colin

Published by Kogan Page, 2016, 2nd ed.

This book will boost your knowledge and help you play a more rounded role in shaping the direction of your organization. It covers...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse

Les Rapports du Conseil d'Analyse Economique

Collection

Source: Syracuse

New Products Management / Merle Crawford, Ant...

Book | Crawford, C. Merle

Published by McGraw-Hill, 2011, 10th ed

Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products man...

MADRID

Source: Syracuse

Mythes et légendes du social shopping

Article | Tessier, Agnès | 2012

Source: Ebsco collections

La gestion innovante des normes : convertir l...

Book | Cappelletti, Laurent

Published by Gereso, 2020

Un guide pratique de gestion des normes dans le monde de l'entreprise. L'objectif de l'ouvrage est de proposer une méthode d'appré...

PARIS MONTPARNASSE

Source: Syracuse

Scale development : theory and applications /...

Ebook | DeVellis, Robert F.

Published by SAGE Publications, 2022, Fifth edition

Scale Development: Theory and Applications, by Robert F. DeVellis and new co-author Carolyn T. Thorpe, demystifies measurement by ...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse