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Branding management : la marque, de l'idée à ...

Book | LEWI, Georges

Published by Pearson 2018, 3e éd.

Approche globale de la marque (marketing, communication, sémiologie, design, sociologie, psychologie, etc.) offrant une synthèse s...

PARIS MONTPARNASSE

Source : Syracuse

XERFI

Database

Xerfi Essential collection provides: - Market research reports on all French industries and main groups (Essential France, Essenti...

Source : Syracuse

ORBIS

Database

Full financial information, including Moody's ESG scores, on more than 480 million companies worldwide, over 10 years. For educati...

Source : Syracuse

Project management : A systems approach to pl...

Book | KERZNER, Harold

Published by John Wiley 2006, 9th ed.

This book covers basic principles and concepts of project management. The structure of the text reflects the importance of behavio...

PARIS CHAMPERRET

Source : Syracuse

Macroeconomics / MANKIW, N. Gregory

Ebook | Mankiw, N. Gregory

Published by Macmillan Learning 2025, 12th ed.

There is no one better than Mankiw when it comes to explaining macroeconomics theory, research, and policy. The number one produc...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN BERLIN

Source : Syracuse

Evidence-based management : How to use eviden...

Book | BARENDS, Eric

Published by Kogan Page 2018

Decisions in businesses and organizations are too often based on fads, fashions and the success stories of famous CEOs. At the sam...

MADRID

Source : Syracuse