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Marketing Strategy and Competitive Positionin...

Book | HOOLEY, Graham J.

Published by Pearson - 2024, 8th ed

This book explores the key concepts of strategic marketing and competitive positioning. The book introduces the fundamentals of ma...

PARIS CHAMPERRET

Source: Syracuse

Design thinking & croissance : remodelez vos ...

Book | Lewrick, Michael

Published by Pearson - 2024

Un playbook visuel et pas-à-pas qui invite à partir des besoins précis d'un client pour remodeler, grâce au design thinking et à s...

PARIS MONTPARNASSE

Source: Syracuse

Rise to Globalism : American Foreign Policy s...

Ebook | Ambrose, Stephen E.

Published by Penguin Books - 2010, 9th revised ed.

The ninth edition of this classic survey offers a concise and informative overview of the evolution of American foreign policy fro...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse

New Ways of Organizing Work : developments, p...

Book

Published by Routledge - 2016

BERLIN

Source: Syracuse

Global Marketing and Advertising : understand...

Book | Mooij, Marieke de

Published by Sage - 2014, 4th ed.

BERLIN

Source: Syracuse

Aula internacional Plus. 4, [Curso de español...

Book | Corpas Viñals, Jaime

Published by Difusión, Centro de Investigación y Publicaciones de Idiomas - 2022

The new edition of the most widely used textbook in the world, updated to be even more complete and adaptable. AULA INTERNACIONAL...

LONDON

Source: Syracuse

Destined for war : can America and China esca...

Ebook | Allison, Graham T.

Published by Houghton Mifflin Harcourt - 2017

"China and the United States are heading toward a war neither wants. The reason is Thucydidess Trap: when a rising power threatens...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse

Netnography : Redefined / Robert V. Kozinets

Book | KOZINETS, Robert V.

Published by Sage - 2015, 2nd ed.

In this book, the author explains how to use social media and the internet ("Netnography") to study cultures and communities onlin...

PARIS CHAMPERRET

Source: Syracuse