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PME : conquérir des parts de marché l'interna...

Book | Bouveret-Riva, Céline

Published by Dunod 2010

BERLIN

Source : Syracuse

Les Secrets du marketing viral : Le pouvoir d...

Book | GODIN, Seth

Published by Maxima 2001

L'auteur propose dans cet ouvrage de gérer la phase critique du lancement de produit grâce au marketing viral, c'est-à-dire un sub...

PARIS CHAMPERRET

Source : Syracuse

Business research methods / Emma Bell, Alan B...

Book | Bell, Emma

Published by Oxford University Press 2022, 6th. edition

The clearest, most relevant guide, written specifically to engage business students taking research methods courses or completing ...

PARIS MONTPARNASSE PARIS CHAMPERRET

Source : Syracuse

Principles of Marketing : Eighth European Edi...

Book | KOTLER, Philip

Published by Pearson 2019, 8th ed

To help students understand how to create value and build customer,relationship the authors present fundamental marketing informa...

PARIS CHAMPERRET

Source : Syracuse

Marketing 5.0 : Technology for humanity / Phi...

Book | KOTLER, Philip

Published by Wiley 2021

In this book, the author integrates the major movements facing marketers today: dramatic technological advances, changes in custom...

PARIS MONTPARNASSE PARIS CHAMPERRET

Source : Syracuse

Applications of Case Study Research / Robert ...

Book | Yin, Robert K, 1941-

Published by Sage 2012, 3rd ed.

BERLIN

Source : Syracuse

Le handicap en entreprise : contrainte ou opp...

Book | Tisserant, Guy

Published by Pearson 2012

Après un bref rappel historique, l'auteur présente et explique les différents freins observés du milieu professionnel envers le ha...

PARIS CHAMPERRET

Source : Syracuse

Economics / BEGG, David

Book | Begg, David

Published by McGraw-Hill 1994, 4e éd.

PARIS CHAMPERRET

Source : Syracuse