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Economics of Strategy / BESANKO David, DRANOV...

Book | BESANKO, David

Published by John Wiley & Sons 2007, 4th ed.

Revised and updated to reflect the cutting edge of academic thinking about business strategy, the Fourth Edition of Besanko, Drano...

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Source : Syracuse

PsycInfo, PsycArticles, Psychology and Behavi...

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Principles of marketing / KOTLER, Philip ; WO...

Book | KOTLER, Philip

Published by Pearson Education 2005, 4th European Edition

Cette 4e édition européenne offre des changements dans la perspective, l'organisation, le contenu et le style. Tenant compte de l'...

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L'erreur dans la prise de décision en situati...

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Plan marketing : le plan marketing très effic...

Book | KNIGHT, Peter

Published by Pearson Education 2005

Le plan marketing très efficace (PMTE) est un processus permettant d'optimiser ses chances de vendre davantage un produit ou un se...

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Source : Syracuse