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Evaluez vos actions de communication : mesure...

Book | Adary, Assaël

Published by Dunod, 2012, 2e éd.

Des synthèses, des cas concrets et des témoignages de professionnels sur les enjeux de la mesure et de l'évaluation de l'impact de...

PARIS MONTPARNASSE

Source : Syracuse

La segmentation par le concept du Nous : expl...

Article | 2017

Source : Ebsco collections

Exploring Strategy : Text and Cases / Richard...

Ebook | Whittington, Richard

Published by Pearson Education Limited, 2023, 13th ed.

This book is an introduction to the field, designed to help you think and behave like a manager. From entrepreneurial start-ups to...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN BERLIN

Source : Syracuse

The Luxury Strategy : Break the Rules of Mark...

Ebook | Kapferer, Jean-Noël

Published by Kogan Page, 2012, 2nd ed

Completely revised and updated, the second edition of this classic text explores the diversity of meanings of "luxury" across diff...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN BERLIN

Source : Syracuse

Rentabilité et risque dans le nouveau régime ...

Book | Commissariat général du plan

Published by Documentation française, 2002

Ce rapport retrace les évolutions de la rentabilité économique et financière en France et aux Etats-Unis afin d'élucider les caus...

PARIS CHAMPERRET

Source : Syracuse

Digital Marketing : Strategy, Implementation ...

Book | Chaffey, Dave

Published by Pearson, 2012, 5th ed.

Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out...

PARIS CHAMPERRET

Source : Syracuse

Data Driven HR : How to Use Analytics and Met...

Book | Marr, Bernard

Published by Kogan Page, 2018

Covering all the key elements of HR including recruitment, employee engagement, performance management, well being and training, t...

PARIS CHAMPERRET

Source : Syracuse

Principles of marketing / 6th Euro ed. Kotler...

Book | Kotler, Philip

Published by Prentice Hall Europe, 2013, 6th European ed.

"The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create m...

LONDON

Source : Syracuse