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Consumer Evaluations of Brand Extensions.

Academic Journal | Aaker, David A. | 1990

Journal: Journal of Marketing. Jan90, Vol. 54 Issue 1, p27-41. 15p. 4 Charts.

Source: BUSINESS SOURCE COMPLETE

Communication progressive du français - nivea...

Book | Miquel, Claire

Published by Clé International, 2004

La communication progressive du français s'adresse aux étudiants et adolescents et adultes de niveau débutant et faux débutants. C...

PARIS CHAMPERRET

Source: Syracuse

Machines prédictives / Coordonné par Bilel Be...

Book

Published by La découverte, 2018

Dans ce dossier de Réseaux, sont abordés les techniques et les régimes d'anticipation ou "machine prédictive". L'objectif est de p...

PARIS CHAMPERRET

Source: Syracuse

Global marketing / Warren J. Keegan, Mark C. ...

Book | Keegan, Warren J.

Published by Pearson Prentice Hall, 2013, 7th ed.

"A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the oppo...

LONDON

Source: Syracuse

Strengthsfinder 2.0 : discover your CliftonSt...

Book | Rath, Tom

Published by Gallup, 2017, CliftonStrengths ed.

BERLIN

Source: Syracuse

Impact Of Conspicuousness On Purchase Intenti...

Study and report | MITTAL, Shreya

Published by ESCP Business School, 2024

This comparative study examines the influence of conspicuous value on the purchase intention of French and Indian consumers who pu...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse

Les nouvelles fondations des sciences de gest...

Book | DAVID, Albert

Published by Presses des Mines, 2012

Propose de nouvelles fondations théoriques, épistémologiques et méthodologiques pour les sciences du management. Passe en revue le...

PARIS CHAMPERRET

Source: Syracuse

Macroeconomics / MANKIW, N. Gregory

Ebook | Mankiw, N. Gregory

Published by Macmillan Learning, 2025, 12th ed.

There is no one better than Mankiw when it comes to explaining macroeconomics theory, research, and policy. The number one produc...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse