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International marketing / Philip Cateora...[e...

Book | CATEORA, Philip R.

Published by McGraw-Hill 2020, 18th

"Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing wi...

LONDON

Source : Syracuse

Valorisation de l'entreprise et théorie finan...

Book | PIERRE, Florence

Published by PUF 1995

Traite de la nécessité de procéder à une étude détaillée des différents éléments opérationnels et financiers déterminant les flux ...

PARIS MONTPARNASSE

Source : Syracuse

Objectif Web

Collection

Source : Syracuse

Microéconomie / BEGG, David ; FISCHER, Stanle...

Book | BEGG, David

Published by Dunod 2002, 2e éd.

L'objectif de cet ouvrage est triple : exposer les buts et les instruments de l'analyse économique (modèles, variables nominales e...

PARIS CHAMPERRET

Source : Syracuse

Sales Force Management : leadership, innovati...

Book | JOHNSTON, Mark W.

Published by Routledge 2013, 11th ed.

Including the Churchill, Ford, and Walker approach, the new edition also features: a strong focus on leadership, technology, innov...

PARIS MONTPARNASSE

Source : Syracuse

The Influence of Eco-Labels on Consumer Decis...

Study and report | KALRA, Chandan

Published by ESCP Business School 2024

The global food system significantly contributes to greenhouse gas emissions; thus,sustainable food consumption becomes essential ...

PARIS CHAMPERRET MADRID LONDON PARIS MONTPARNASSE TURIN

Source : Syracuse

Leveraging the Resale of Vintage Luxury Goods...

Study and report | MIALE, Emanuela

Published by ESCP Business School 2024

The current research examines how luxury companies may effectively extend into the vintage goods resale market by leveraging their...

MADRID LONDON TURIN PARIS CHAMPERRET PARIS MONTPARNASSE

Source : Syracuse

THE ECONOMIST

Database

The Economist offers articles, analysis, newsletters, podcasts, conferences and digital archives on international news, covering b...

Source : Syracuse