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L'Internet des objets et la data : l'intellig...

Book | SCIBETTA, Frédéric

Published by Dunod - 2018

Une présentation de la technologie des objets connectés et l'analyse de leur impact sur les stratégies marketing de l'entreprise, ...

PARIS CHAMPERRET

Source: Syracuse

Les procédures de glorification des marques d...

Study and report | ISHIKAWA, Mika

Published by ESCP Business School - 2021

Ce travail est une analyse des procédures de glorification employées par les marques de luxe, selon leur catégorie dactivité, dans...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse

Marketing du luxe et art / Romane Padiou

Study and report | PADIOU, Romane

Published by ESCP Business School - 2024

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse

NATURALISTIC INQUIRY.

Review | Kosnik, Thomas J. | 1986

Journal: Journal of Marketing Research (JMR). May86, Vol. 23 Issue 2, p190-191. 2p.

Source: BUSINESS SOURCE COMPLETE

A Study on Impact of Employer Branding on Org...

Academic Journal | P., Shalini | 2026

Journal: International Scientific Journal of Engineering & Management. Apr2026, Vol. 5 Issue 4, p1-5. 5p.

Source: BUSINESS SOURCE COMPLETE

Family firms and family constitution / Edited...

Ebook | FLEISCHER, Holger

Published by Emerald Publishing Limited - 2024

Family constitutions in family-owned firms are becoming increasingly popular around the world. While some, though not much, resear...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse

The employer brand: origins of brand equity.

Periodical | BARROW, SIMON

01/03/2016

The article discusses the origins of brand equity in Great Britain. The author provides information on the concept of employer bra...

Journal: Market Leader. 2016, Issue Q2, p20-23. 4p.
Source: BUSINESS SOURCE COMPLETE

Managing across borders : the transnational s...

Book | Bartlett, Christopher A.

Published by Century Business - 1989

PARIS CHAMPERRET

Source: Syracuse