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Book | Gilbert, Joseph,
Published by Worth Publishers. New York, NY 2017, 4th ed.
Book | CATEORA, Philip R.
Published by McGraw-Hill 2020, 18th
"Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing wi...
Book | KOTLER, Philip
Published by Wiley 2021
In this book, the author integrates the major movements facing marketers today: dramatic technological advances, changes in custom...
Book | BALLET, Jérôme
Published by Ellipses 2007
Cet ouvrage analyse l'évolution du commerce équitable, qui connaît une montée en puissance depuis une dizaine d'années. Il propose...
Ebook | LHABITANT, François-Serge
Published by Wiley 2004
(vérif DM) This book provides deep insights into the complex quantitative analysis of hedge funds : characteristics ; measuri...
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