ESCP Europe

Marketing research : An applied orientation /...

Ebook | MALHOTRA, Naresh K.

Published by Pearson Education Limited 2019, 7th ed.

With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN BERLIN

Source : Syracuse

Open services innovation : Rethinking your bu...

Book | CHESBROUGH, Henry

Published by Jossey-Bass 2011

The father of "open innovation" is back with his most significant book yet. Henry Chesbrough s acclaimed book Open Innovation desc...

MADRID

Source : Syracuse

BMI Fitch Solutions : Country risk and indust...

Database

Country risk and industry research reports, analysis and data (previously FitchConnect). To access BMI, send an e-mail to ClientA...

Source : Syracuse

On Competition / Michael E. Porter

Book | PORTER, Michael E.

Published by Harvard Business School Press 2008, updated and expanded edition

Part I addresses how companies gain and sustain competitive advantage, including the core strategy concepts for which Porter is be...

PARIS MONTPARNASSE

Source : Syracuse

Trouble dans le genre (Gender Trouble) : le f...

Book | BUTLER, Judith

Published by La Découverte 2006, 2e éd.

L'auteure affirme que le genre n'exprime pas une essence mais un effet naturalisé et stabilisé par une performance. Exprimant une ...

PARIS MONTPARNASSE

Source : Syracuse