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Ebook | MALHOTRA, Naresh K.
Published by Pearson Education Limited 2019, 7th ed.
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing...
Book | CHESBROUGH, Henry
Published by Jossey-Bass 2011
The father of "open innovation" is back with his most significant book yet. Henry Chesbrough s acclaimed book Open Innovation desc...
Database
Country risk and industry research reports, analysis and data (previously FitchConnect). To access BMI, send an e-mail to ClientA...
Book | PORTER, Michael E.
Published by Harvard Business School Press 2008, updated and expanded edition
Part I addresses how companies gain and sustain competitive advantage, including the core strategy concepts for which Porter is be...
Book | BUTLER, Judith
Published by La Découverte 2006, 2e éd.
L'auteure affirme que le genre n'exprime pas une essence mais un effet naturalisé et stabilisé par une performance. Exprimant une ...
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