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Book | Jallat, Frédéric
Published by Dunod - 2026, 8e éd.
Un incontournable du marketing à jour des transformations récentes ! Destiné aux étudiants en écoles de management, IAE et univers...
Study and report | MAHJOUB, Seif
Published by ESCP Business School - 2024
Ebook | Rémy, Éric
Published by EMS Éditions - 2015
« Quant aux Français, loin de tirer parti d’une source aussi riche, ils ont préféré emprunter les étrangers qui les avaient e...
Book | CANALS, Jordi
Published by Ediciones Folio - 1997
Academic Journal | Papagiannidis, Savvas | 2013
Journal: Journal of Marketing Management. Oct2013, Vol. 29 Issue 13-14, p1462-1492. 31p. 1 Color Photograph, 10 Diagrams, 4 Charts.
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