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Book | BARTHELEMY, Amandine
Published by Autrement 2008
Deux consultantes d'une société coopérative de conseil ont rencontré des dirigeants et collaborateurs de sept entreprises et les o...
Book | BRADY, Mairead
Published by Pearson Education 2009, 1st European edition
Brief contents : understanding marketing management, capturing marketing insights, connecting with customers, building strong bran...
Book | CATEORA, Philip R.
Published by McGraw-Hill 2020, 18th
"Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing wi...
Book | BESANKO, David
Published by John Wiley 2010, 5th ed
In today's global recession, strong management of firms and organizations are of the utmost importance. This book focuses on the k...
Book | NISHIMATA, Aline
Published by Gualino 1999
Aline NISHIMATA est professeur à ADVANCIA. Son ouvrage permet aux candidats de s'entraîner et de s'évaluer à l'épreuve de question...
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