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Marketing Strategy and Competitive Positionin...

Book | HOOLEY, Graham J.

Published by Pearson 2024, 8th ed

This book explores the key concepts of strategic marketing and competitive positioning. The book introduces the fundamentals of ma...

PARIS CHAMPERRET

Source : Syracuse

Google, un ami qui ne vous veut pas que du bi...

Book | PERRI, Pascal

Published by Anne Carrière 2013

En 8 chapitres, l'économiste montre comment Google tisse la toile d'un contrôle permanent des individus et menace le pluralisme dé...

PARIS MONTPARNASSE

Source : Syracuse

Multinational Financial Management / Alan C. ...

Book | SHAPIRO, Alan C.

Published by Wiley 2024, 12th ed.

This book provides a detailed framework for understanding the financial operations of multinational corporations. It covers key ar...

PARIS CHAMPERRET

Source : Syracuse

Universités d'entreprise : vers une mondialis...

Book | RENAUD-COULON, Annick

Published by Village mondial 2002

Les universités d'entreprise de nouvelle génération se distinguent des centres de formation parce qu'elles sont fondées sur trois ...

PARIS MONTPARNASSE

Source : Syracuse

Valuation : The art and science of corporate ...

Book | TITMAN, Sheridan

Published by Pearson Addison-Wesley 2007

This book offers an integrated approach to both project and enterprise valuation. It develops from the authors' discussions with p...

PARIS CHAMPERRET

Source : Syracuse