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Book | HOOLEY, Graham J.
Published by Pearson 2024, 8th ed
This book explores the key concepts of strategic marketing and competitive positioning. The book introduces the fundamentals of ma...
Book | PERRI, Pascal
Published by Anne Carrière 2013
En 8 chapitres, l'économiste montre comment Google tisse la toile d'un contrôle permanent des individus et menace le pluralisme dé...
Book | SHAPIRO, Alan C.
Published by Wiley 2024, 12th ed.
This book provides a detailed framework for understanding the financial operations of multinational corporations. It covers key ar...
Book | RENAUD-COULON, Annick
Published by Village mondial 2002
Les universités d'entreprise de nouvelle génération se distinguent des centres de formation parce qu'elles sont fondées sur trois ...
Book | TITMAN, Sheridan
Published by Pearson Addison-Wesley 2007
This book offers an integrated approach to both project and enterprise valuation. It develops from the authors' discussions with p...
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