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Book | Zentes, Joachim, 1947-
Published by Vahlen - 2013, 3., überarb. Aufl.
Book | Kotler, Philip
Published by Village Mondial - 2002
Les auteurs proposent un élargissement du marketing classique pour qu'il devienne "holistique". Pour cela, ils donnent deux axes d...
Book | Thibierge, Christophe
Published by Vuibert - 2012
Cet ouvrage présente de façon didactique les fondamentaux de la finance d'entreprise : l'analyse financière, les taux d'intérêt, l...
Book | Basel, Jörn
Published by Josef Eul - 2012
"Heuristics are short-cuts and deliberately ignore information, for instance through examining fewer cues or integrating less info...
Book | CFA Institute
Published by Pearson - 2010
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