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Book | Müller-Stewens, Günter
Published by Schäffer-Poeschel - 2016, 5., überarb. Aufl.
Book | NILSON, Torsten H
Published by John Wiley - 2003
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve wh...
Database
Springer ebooks (EN) about "Business and Management": Business Strategy leadership, Innovation and Technology management, Organiza...
Book | BOOTH SWEENEY, Linda
Published by Chelsea green - 2010
This book provides short gaming exercises that illustrate the subtleties of systems thinking. The thirty games are classified by t...
Book | Kotler, Philip
Published by Pearson - 2024, 19th ed, global edition
This textbook presents a comprehensive overview of basic marketing concepts, strategies, and practices within a customer engagemen...
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