ESCP Europe

International marketing / Philip Cateora...[e...

Book | CATEORA, Philip R.

Published by McGraw-Hill 2020, 18th ed.

"Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing wi...

MADRID

Source : Syracuse

LSEG

Database

Alternate Name(s): Refinitiv / Thomson Reuters. LSEG Eikon is a database provided by LSEG (London Stock Exchange Group) Workspace ...

Source : Syracuse

Gaining and Sustaining Competitive Advantage ...

Book | BARNEY, Jay B.

Published by Pearson Education 2010, 4th ed.

Contents: the logic of strategic analysis: firm perfomance and competitive advantage, evaluating environmental threats, evaluating...

PARIS MONTPARNASSE

Source : Syracuse

L'Empire des signes / Roland Barthes

Book | BARTHES, Roland

Published by Flammarion 1970

PARIS MONTPARNASSE

Source : Syracuse

Accounting : an introduction / 5th ed. McLane...

Book | McLaney, Eddie

Published by Financial Times Prentice Hall 2010, 5th ed.

'Accounting: An Introduction' is renowned for its clear, accessible and uncluttered style. It provides a comprehensive introductio...

LONDON

Source : Syracuse