ESCP Europe

Principles of Marketing / Philip Kotler, Gary...

Book | KOTLER, Philip

Published by Pearson 2024, 19th ed, global edition

This textbook presents a comprehensive overview of basic marketing concepts, strategies, and practices within a customer engagemen...

PARIS CHAMPERRET

Source : Syracuse

Le développement durable / ARNAUD, Emmanuel

Book | ARNAUD, Emmanuel

Published by Nathan 2008, Nouv. éd.

Approche globale du développement durable et de ses impacts au niveau écologique, économique et social, à travers la présentation ...

PARIS MONTPARNASSE

Source : Syracuse

Kapferer on luxury : How Luxury Brands Can Gr...

Ebook | Kapferer, Jean-Noël

Published by Kogan page 2015

Kapferer on Luxury offers a collection of carefully curated new and popular articles from the world-renowned and undisputed luxury...

MADRID LONDON PARIS CHAMPERRET PARIS MONTPARNASSE TURIN BERLIN

Source : Syracuse

Nos péchés capitaux / HALPERN, Catherine (coo...

Article | HALPERN, Catherine | 2008

Source : Ebsco collections

Le satisficing dans les enquêtes par question...

Article | LAPEYRE, Alexandre | 2015

Source : Ebsco collections