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This book tells how to structure the writing. It is the international best-seller on how to produce crisp, clear, compelling busin...

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Principles of Marketing : global edition / Ph...

Book | Kotler, Philip

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For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer c...

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La boîte à outils de la Stratégie big data

Ebook | Rissoan, Romain

Published by Dunod - 2018

Quels sont les enjeux stratégiques et techniques du big data ? Quels sont les nouveaux métiers au sein de l’entreprise ?...

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