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Stratégie d'extension de gamme verticale : an...

Article | 2017

Source : Ebsco collections

Principles of Marketing : Eighth European Edi...

Book | KOTLER, Philip

Published by Pearson 2019, 8th ed

To help students understand how to create value and build customer,relationship the authors present fundamental marketing informa...

PARIS CHAMPERRET

Source : Syracuse

Digital business models : Concepts, models, a...

Book | Wirtz, Bernd W.

Published by Springer Nature Switzerland AG 2019

Provides a comprehensive and detailed introduction to business model concepts in the digital world Explains each business model t...

MADRID

Source : Syracuse

Le Pourboire : ce qu'en pensent les acteurs

Article | COVA, Véronique | 2017

Source : Ebsco collections

Marketing communications : a european perspec...

Book | PELSMACKER, Patrick de

Published by Financial Times Prentice Hall 2010, 4th ed.

This book provides an extensive overview of the key techniques and applications of marketing within a European context. It covers ...

PARIS CHAMPERRET

Source : Syracuse