ESCP Europe

Retail value-based pricing strategies: New ti...

Academic Journal | Grewal, Dhruv | 2012

Journal: Journal of Retailing, Vol 88(1), Mar, 2012. pp. 1-6.

Source : PSYCINFO

Developing a deeper understanding of post-pur...

Academic Journal | Grewal, Dhruv | 2007

Journal: Journal of the Academy of Marketing Science, Vol 35(2), Jun, 2007. pp. 250-258.

Source : PSYCINFO

Investment valuation : tools and techniques f...

Book | DAMODARAN, Aswath

Edition : 2nd ed revised. Published by John Wiley & Sons Inc.. New York, NY. 2002

“Valuation is at the heart of every investment decision, whether that decision is to buy, sell, or hold. But the pricing of any fi...

Source : COLLECTIONS OF LONDON

Source : COLLECTIONS OF ESCP EUROPE

Brands as a Mean of Consumer Self-expression ...

Academic Journal | Cătălin, Munteanu Claudiu | 2014

Journal: In Procedia - Social and Behavioral Sciences 8 January 2014 109:103-107

Source : SCIENCE DIRECT

Self-Identity and Consumer Behavior.

Academic Journal | Escalas, Jennifer | 2013

Journal: Journal of Consumer Research. Feb2013, Vol. 39 Issue 5, pxv-xviii. 4p.

Source : BUSINESS SOURCE COMPLETE