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Book | Kapferer, Jean-Noël
Published by Kogan Page - 2025, 3rd ed.
Written by Jean-Noël Kapferer and Vincent Bastien, two leading and highly respected figures in the luxury industry, this third edi...
Ebook | Chaffey, Dave
Published by Pearson Education Limited - 2022, 8th edition
Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techni...
Book | Lorino, Philippe
Published by Organisation - 2003, 3e éd.
Cet ouvrage présente les méthodes et pratiques de la performance : logique managériale et pratiques du pilotage ; stratégies fondé...
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Xerfi Essential collection provides: - Market research reports on all French industries and main groups (Essential France, Essenti...
OECD provides access to analyses, tables and graphs, articles, statistics and working papers from 44 sources, including the Intern...
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