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Book | LEGOHEREL, Patrick
Published by Goodfellow Publishers Ltd, 2013
Table of Contents -- _Written by leading academic and industry experts actively engaged in revenue management, research and teachi...
Ebook | Chaffey, Dave
Published by Pearson Education, 2025, 9th ed.
This ebook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academ...
Book | MALHOTRA, Naresh K.
Published by Pearson, 2020, 7th edition
For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-your...
Book | MOULINIER, René
Published by Organisation, 2009, 3e éd.
Livre pratique qui donne des clés pour réussir les différentes étapes de la prospection, notamment : la lettre de prospection, l'a...
Book | MARIE, Michel
Published by Armand Colin, 2017, 4e édition revue et augmentée
Bilan d'une école artistique qui a profondément marqué l'histoire du cinéma dans le monde entier. Les conditions d'apparition écon...
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