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Book | FARRIS, Paul W.
Published by FT Prentice Hall 2009
This book introduce marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various p...
Book | Ellet, William
Published by Harvard Business School Press 2007
The book presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify ca...
Book | Institut National de la Statistique et des Etudes Economiques
Published by INSEE 2017
Etude statistique sur les inégalités entre les femmes et les hommes en France au niveau national et régional répartie en 33 fiches...
Book | CHRISTOPHER, Martin
Published by Butterworth Heinemann 2002
L'ouvrage expose une stratégie permettant de créer, à long terme, des relations profitables pour des clients ciblés. Les chapitres...
Book | FREEMAN, Edward R.
Published by Cambridge University Press 2010
This book helps to define and shape understanding of how good management practice really is based on relationships - relationships...
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