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Key marketing metrics : The 50 metrics every ...

Book | FARRIS, Paul W.

Published by FT Prentice Hall 2009

This book introduce marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various p...

PARIS CHAMPERRET

Source : Syracuse

The case study handbook : how to read, discus...

Book | Ellet, William

Published by Harvard Business School Press 2007

The book presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify ca...

PARIS MONTPARNASSE PARIS CHAMPERRET

Source : Syracuse

Femmes et hommes : l'égalité en question / In...

Book | Institut National de la Statistique et des Etudes Economiques

Published by INSEE 2017

Etude statistique sur les inégalités entre les femmes et les hommes en France au niveau national et régional répartie en 33 fiches...

PARIS CHAMPERRET

Source : Syracuse

Relationship marketing : creating stakeholder...

Book | CHRISTOPHER, Martin

Published by Butterworth Heinemann 2002

L'ouvrage expose une stratégie permettant de créer, à long terme, des relations profitables pour des clients ciblés. Les chapitres...

PARIS MONTPARNASSE

Source : Syracuse

Strategic management : A stakeholder approach...

Book | FREEMAN, Edward R.

Published by Cambridge University Press 2010

This book helps to define and shape understanding of how good management practice really is based on relationships - relationships...

PARIS CHAMPERRET TURIN

Source : Syracuse