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Book | BEAUJEU, C.-M.
Published by Hachette FLE, 1991
Study and report | AREVALO, Julie
Published by ESCP Business School, 2024
In a highly competitive marketplace where products o � en have similar prices and qualities, advertising plays a crucial role in ...
Book | Dzedek, Lars R.
Published by Springer Gabler, 2018
Book | Bournois, Frank
Published by Organisation, 2007, Nouv. éd.
Cet ouvrage présente un panorama des stratégies et pratiques des entreprises du CAC 40 et du SBF 120 (Société des Bourses Français...
Review | 2026
Journal: International Journal of Productivity and Performance Management, 2025, Vol. 75, Issue 3, pp. 845-864.
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