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Retailing management / Michael Levy, Barton A...

Book | Levy, Michael

Published by McGraw-Hill, 2012, 8th ed.

Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors objective is to stimula...

PARIS CHAMPERRET

Source: Syracuse

Le marketing sans s'emmerder / Valery Bonneau

Book | Bonneau, Valery

Published by Maxima Laurent du Mesnil, 2014

Présentation du marketing avec un double objectif : décrypter des termes de manière simple et amusante tout en restant précis, ide...

PARIS MONTPARNASSE

Source: Syracuse

Ingredient Branding : making the invisible vi...

Book | KOTLER, Philip

Published by Springer, 2010

BERLIN

Source: Syracuse

The Publish or Perish Book. 2, Citation analy...

Book | Harzing, Anne-Wil

Published by Tarma Software Research, 2011

The aim of this book retrieves and analyzes academic citations. This part 2 provides a detailed discussion of the most common day-...

PARIS CHAMPERRET

Source: Syracuse

Winning at new products : Accelerating the pr...

Book | Cooper, Robert G.

Published by Basic Books, 2001, 3rd ed.

In this book, the author demonstrates why consistent product development is so vital to corporate growth and how to maximize the c...

PARIS CHAMPERRET

Source: Syracuse