ESCP Europe

Marketing metrics and financial performance /...

Book | LEHMANN, Donald R.

Published by Marketing Science Institute 2006

This book describes "what we know" about measuring the productivity of marketing investments and explores the challenge of connect...

PARIS CHAMPERRET

Source : Syracuse

The money machine : how the city works / Phil...

Book | Coggan, Philip

Published by Penguin 2015, 7th ed.

"What happens in the city has never affected us more. In this authoritative guide, now fully revised and updated, Philip Coggan cu...

LONDON

Source : Syracuse

Marketing management / KOTLER, Philip

Book | MANCEAU, Delphine

Published by Pearson Education 2006, 12e éd.

L'ouvrage est divisé en 8 parties. Première partie : comprendre le marketing : le marketing au 21e siècle, élaborer une stratégie ...

PARIS MONTPARNASSE

Source : Syracuse

Introduction to politics / Robert Garner, Pet...

Book | Garner, Robert,1960-

Published by Oxford University Press. Oxford 2023, Fifth edition

Combining theory, comparative politics, and international relations Introduction to Politics, Fifth Edition, provides a comprehens...

BERLIN

Source : Syracuse

The Startup Way : how entrepreneurial managem...

Book | Ries, Eric, 1978-

Published by Portfolio Penguin. [London] 2017

BERLIN

Source : Syracuse