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Book | Kapferer, Jean-Noël
Published by Kogan Page - 2025, 3rd ed.
Written by Jean-Noël Kapferer and Vincent Bastien, two leading and highly respected figures in the luxury industry, this third edi...
Book | ROUX, Michel
Published by Organisation - 2007
Trop d'entreprises consultent encore leurs fournisseurs de façon orale. Cette légèreté ne va pas sans risque. C'est pourquoi le li...
Book | Krugman, Paul R.
Published by Macmillan - 2024, 7th ed.
The 7th edition of Microeconomics by Paul Krugman and Robin Wells provides a comprehensive introduction to the principles of micro...
Book | Osterwalder, Alexander
Published by Pearson - 2011
Business Model Nouvelle Génération est un guide pratique pour ceux qui souhaitent améliorer ou créer leur modèle économique. Il pe...
Book | Festinger, Leon
Published by Stanford University Press - 1962
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