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Stories that SELL, stories that TELL

Academic Journal | Kaufman, Barbara | 2003

Journal: Journal of Business Strategy, 2003, Vol. 24, Issue 2, pp. 11-15.

Source: EMERALD INSIGHT

Promotion Has a Negative Effect on Brand Eval...

Academic Journal | Davis, Scott | 1992

Journal: Journal of Marketing Research (JMR). Feb1992, Vol. 29 Issue 1, p143-148. 6p. 1 Chart.

Source: BUSINESS SOURCE COMPLETE

Un autre monde : Contre le fanatisme du march...

Book | Stiglitz

Published by Fayard - 2006

Joseph Stiglitz, Prix Nobel d'économie 2001, présente des exemples de politiques économiques et financières visant à un équilibre ...

PARIS CHAMPERRET

Source: Syracuse

Evidence-based management : How to use eviden...

Book | BARENDS, Eric

Published by Kogan Page - 2018

Decisions in businesses and organizations are too often based on fads, fashions and the success stories of famous CEOs. At the sam...

MADRID

Source: Syracuse

Démarches environnementales, source de perfor...

Article | Corne, Aurélie | 2016

Source: Ebsco collections