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Ebook | Ahearne, Michael
Published by Pearson Education - 2023, 15th ed.
Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, rolepla...
Book | Peicuti, Cristina
Published by Eyrolles - 2024
L'histoire économique et monétaire de la France depuis la Seconde Guerre mondiale, avec des prévisions pour le XXIIe siècle, en pr...
Academic Journal | Datta, Hannes | 2018
Journal: Marketing Science, 2018 Jan 01. 37(1), 5-21.
Book | FERRAND, Alain
Published by Insep - 2006
Cet ouvrage présente une méthode et un ensemble d'outils mis en oeuvre dans une étude de cas détaillée portant sur un projet d'évé...
Ebook | Kotler, Philip
Published by Pearson - 2015, 15th ed.
This reference textbook introduces concepts and tools for marketing while integrating theoretical and practical advancements. It d...
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