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Marketing research : tools & techniques / Nig...

Book | Bradley, Nigel

Published by Oxford University Press - 2010, 2nd ed.

-How should you decide what sort of marketing research to carry out?; - What issues should you consider when doing marketing resea...

LONDON

Source: Syracuse

Multinational business finance / David K. Eit...

Ebook | Eiteman, David K.

Published by Pearson Education - 2016, 14th ed.

This book gives the basic principles of multinational business finance and develops the following themes : global financial enviro...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Syracuse

Psychologie du manager - 2e éd. : Pour mieux ...

Ebook | Amar, Patrick

Published by Dunod - 2012

Pensée positive, mécanismes de défense, intelligence émotionnelle, communication persuasive, théories de la motivation, du leaders...

BERLIN - LONDON - MADRID - PARIS CHAMPERRET - PARIS MONTPARNASSE - TURIN

Source: Cairn

Digital marketing strategy : an integrated ap...

Book | Kingsnorth, Simon

Published by Kogan Page - 2019, Second Edition

About the contributors Introduction -- What is a digital strategy? -- What's the story of this book? -- How to get the most from t...

BERLIN

Source: Syracuse

Digital Marketing Strategy : An Integrated Ap...

Book | Kingsnorth, Simon

Published by Kogan Page - 2025, 4th ed.

This book examines digital marketing as a strategic and integrated process aligned with organizational objectives. It emphasizes t...

BERLIN - PARIS CHAMPERRET

Source: Syracuse