E-Commerce : business, technology, society / Kenneth C., 1944- Laudon ; Carol Guercio Traver

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E-Commerce : business, technology, society / Kenneth C., 1944- Laudon ; Carol Guercio Traver

Ebook

LAUDON, Kenneth C. (1944-) | Traver, Carol Guercio

Published by Pearson Education Limited - 2019 , 15th global ed.

Library: Berlin Madrid London Paris Champerret Paris Montparnasse Turin

Source: Syracuse

Item type: Ebook
Language: English

Publication year: 2019
Edition no.: 15th global ed.

ISBN: 978-1-292-31187-6

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For courses in e-commerce.The most up-to-date, comprehensive overview of e-commerce todayLively and fun to read,E-commerce 2019: business.technology.societyis an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon®illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.

E-Commerce : business, technology, society / Kenneth C., 1944- Laudon ; Carol Guercio Traver

Source: Syracuse

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