ESCP Europe

Item type

Academic Journal

Language

English

Journal

El Profesional de la Información. sep/oct2022, Vol. 31 Issue 5, p1-5. 5p.

Publication year

2022

ISSN

13866710

Item number

10.3145/epi.2022.sep.13

Subjects

• Labor market
• Employability
• Search engine optimization
• Labor demand
• Web analytics
• Search engines

The search engine optimization (SEO) specialist, or web positioning specialist, is one of the digital communication professionals that have emerged from the use of search engines as a means of attracting online audiences. The results of an analysis of labor demand demonstrate the importance of specific competences not intrinsically linked to this specialty, such as web analytics and digital marketing, and transversal competences, such as analytical skills, English-language skills, and an interest in learning. Its implications for the academic and business world open up future areas of study to confirm the professional sector's requirements and illustrate the effectiveness of higher education, focusing on improving employability. [ABSTRACT FROM AUTHOR]